Case Study – Mattress Mick

Mattress Mick Case Study

Mattress And Bedroom Furniture Shop Looking To Make More Sales Through Their Online Store

Home Furniture Store

Mattresses, Beds, Bedroom and Home Products

CHALLENGE

Wanted more sales online.

LOCATION

Luton, United kingdom

Unappealing website, low traffic, Only €5000 monthly sales revenue

Online Mattress Mick’s had a website, however, it was very basic and the conversion rate was low. The brand was already reputable and making most of its profit through its retail stores. They were losing out on online sales when the competitors were dominating.

A redesigned website with a targeted SEO Campaign

Ad Next Consultancy began the implementation of the campaign by performing market research and identifying the keywords potential customers were searching for to find the type of products Mattress Mick’s was selling. When building the website, The Gorilla Digital created location based content that would appear in the local search results when a potential buyer searched for Mattress Mick’s prized keywords. Combined with a powerful web design, the team was able to deliver remarkable results that increased the revenue from €5k monthly to €150K monthly over a 3 year time span.